Stiff Competition in TV ODM Market; Foxconn <span style='color:red'>Outperforms</span> TPV to Top the Shipment Ranking
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Stiff Competition in TV ODM Market; Foxconn Outperforms TPV to Top the Shipment Ranking

　　WitsView, a division of TrendForce, reports that Foxconn is expected to take the first place in the global shipment ranking of LCD TV ODMs for 2018, for the brand benefitted from the prosperous business of Sharp, a subsidiary of Foxconn, as well as stable orders from Sony and VIZIO. TPV slid to the second place, with TCL and BOEVT following the third and fourth.　　“All the four major TV ODMs have their in-house panel supply networks, enabling them to offer more flexible prices to clients and to secure orders amid the tight supply of panels”, says Jeff Yang, the research manager of WitsView. The companies have also made adjustments to their business modes due to the slowdown in the global TV market, allocating increasing capacity to own-branded TVs to boost the shipments.　　Major TV ODMs put increasing focus on own-branded products to boost the shipments　　After a significant shipment increase in 2017, the Sharp-branded TVs of Foxconn are expected to see only marginal growth this year. This is because the falling panel prices in 1H18 offset Foxconn’s advantages of in-house panel supply, and Xiaomi is emerging as a key competitor with surging demand for its Mi TV at the same time. Together with stable orders from Sony and VIZIO, Foxconn’s global TV shipments for 2018 has a great chance to total 16.5 million units, outperforming TPV, the previous leader in the TV ODM market.　　TPV topped the TV ODM ranking by shipments in 2017, but is influenced by the financial issues of some Internet TV brands in China and VIZIO’s transferring orders to other ODMs this year. Although TPV has been expanding the shipments of its own-branded Philips and AOC TVs, the increased sales may not offset the decline in its annual global shipments of TV sets. Therefore, WitsView anticipates TPV to slide to the second in the ranking, with an estimated TV shipment of 15.3 million units.　　The market to see limited TV ODM orders; secured panel resources will be the key to success amid the intensified competition　　TCL’s TV shipments for 2018 is expected to total 10.4 million units, ranking the third, as it benefited from the surging demand for Mi TV in China and Southeast Asia. In comparison, BOEVT, whose profits are significantly influenced by the drop in panel prices in the first half of this year, would record a shipment of 9.5 million units, taking the fourth place. On the client side, BOEVT has to give up some of its low-priced TV ODM orders, and focuses on developing major clients like Samsung and LGE.　　WitsView expects intensified competition in the TV ODM market in the future, as panel makers like HKC and INX have been actively integrating downstream TV ODM services, while Chinese companies like KTC and AMTC continue to feature their cost advantages.　　Overall speaking, the integration of own-branded products to the original ODM business models appears to be a double-edged sword for TV ODMs. With own-branded TVs, the companies are able to keep a certain level of availability rates during the fluctuations of orders. However, the business of own-branded TVs may be unfavorable for ODMs when they compete for orders from international brands like Samsung and LGE, who may worry about the capacity allocation of the ODMs and may consider the own-branded TVs as their potential competitors.　　WitsView notes that the two business models will co-exist in the market in the future, with their own pros and cons. For TV ODMs, their ultimate strategy will be avoiding the market competition between their own-branded TVs and TVs of their clients, seeking more reliable panel supply, and increasing their cost advantages. Only in this way can they secure the orders and meet the demand from clients.
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Release time：2018-09-20 00:00 reading：1153 Continue reading>>
Helix Entry <span style='color:red'>Outperforms</span> 'Zero Power' Target in Standby
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Helix Entry Outperforms 'Zero Power' Target in Standby

　　Today’s semiconductors run on extremely low voltages compared with their power sources, requiring DC/DC power supply output-voltage conversion from the 12 to 48 V typical for the source to as low as 1.5 V. In addition, electronic-device applications from smart grids to VoIP phones have adopted a “zero power” goal, defined as lower than 5 milliwatts, for standby mode.　　Helix Semiconductors designed its eMpower line of voltage converters, announced at this year’s IEEE Applied Power Electronics Conference(APEC 2017), to meet zero-power expectations for voltage conversion efficiency. The latest addition to the line, the HS200 DC/DC converter, exceeds the zero-power goal by 10 times, consuming 0.5 mW in standby mode, according to Helix.　　“Our end-to-end efficiency comparison measurements have shown that the HS200 provides up to a 10 percent improvement over competitors’ latest offerings converting 48 V to regulated 5 V, and a significantly higher improvement over most available 48-V-to-low-voltage converters," Harold Blomquist, president and CEO of Helix Semiconductors, told EE Times.　　The HS200 DC/DC converter is designed for applications requiring voltage conversion from unregulated 12- to 48-V inputs to outputs as low as 1.5 V (or to 5 V, which can then be stepped down again with an inexpensive, widely available point-of-load regulator next to chips with different requirements, from 3.3 to 1.5 V). Besides smart grids and VoIP phones, the target applications include telecom blades, data centers, power over Ethernet, wireless access points, security cameras, electric and hybrid automobiles, industrial controllers, HVAC systems, and Internet of Things (IoT) devices and their gateways.　　The launch is a milestone for Helix, whose reach now extends to applications that “equate to a total available market of 3 billion devices worldwide,” Blomquist said. “Our goal is to continue to push the envelope to bring true zero power to any device that uses a power supply.”　　The HS200 uses Helix’s patented MuxCapacitor voltage reduction technology to achieve 97 percent  efficiency at 2.6 W and greater than 90 percent  efficiency at 15 W. The MuxCapacitor scheme uses a three-stage architecture (see diagram). Each stage divides its input voltage in half, allowing three voltages to be supported simultaneously up to a maximum total load of 15 W.　　Besides its chips, Helix offers evaluation boards in three configurations (one pictured): single 12-V output, triple 24-V/12-V/6-V outputs, and regulated 5-V output. Each board includes wiring diagrams, schematics, a bill of materials (BOM), and Gerber vector-format 2-D binary image files.　　Helix plans to take the HS2000 into volume production in December, Blomquist said.　　Helix launched the eMpower line in March at APEC 2017, showing the HS100, an AC/DC voltage converter that uses same MuxCapacitor technique for safety isolation of 90- to 240-VAC inputs to produce 5-VDC outputs of up to 10 W. The next product in the pipe is the 65-W HS110 AC/DC chip set, which will target laptop and phone adapters/chargers LED TVs and monitors, set-top boxes, and IoT gateways, Blomquist said.　　Helix is also collaborating with Underwriters Laboratories (UL) to use capacitive isolation technology to provide isolation of supplies up to 3 kV without the large, heavy transformers required today. Since the largest component of an AC/DC supply is the transformer, capacitive isolation could yield smaller, lighter-weight, less costly high-voltage isolated power supplies.　　“We are developing a transformerless version of the HS110, called the HS300,” Blomquist said. “The HS300 will do away with the large, costly, inefficient transformer used in virtually all isolated AC mains-to-low-voltage converters.”
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Release time：2017-10-14 00:00 reading：1415 Continue reading>>

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