英飞凌重组销售团队!

Release time:2024-02-29
author:AMEYA360
source:网络
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  2月28日,英飞凌宣布将重组销售和营销组织。

  从3月1日开始,英飞凌的销售团队将围绕三个以客户为中心的销售领域进行结构调整:“汽车”、“工业与基础设施”和“消费者、计算与通信”。其中,DEM销售组织将继续负责分销商和电子制造服务(EMS)。这种新结构将客户的应用需求置于新组织模型的中心,进一步发挥英飞凌全面而多样化的产品组合的潜力。所有这些组织将在全球范围内部署,并优化区域布局。

英飞凌重组销售团队!

  这种更简单的方法将使客户更轻松地访问英飞凌的完整产品组合,并通过不同部门的互补产品来满足其特定需求。此外,英飞凌将通过减少客户接口,加快由英飞凌研发项目的上市时间。

  英飞凌首席营销官Andreas Urschitz表示:“客户的期望正在迅速演变,受到创新速度和更快上市时间的驱动。”“通过简化的客户界面,为客户提供相关产品和应用专业知识,英飞凌处于帮助客户取得成功的理想位置。”

  除了英飞凌之外,意法半导体在1月份宣布重组产品部门。

  意法半导体将从三个产品部门过渡到两个产品部门,分别是模拟、功率与离散、MEMS和传感器(APMS),和微控制器、数字IC和射频产品(MDRF)。此外,意法半导体还建立一个通过终端市场的应用营销组织,该应用营销组织将涵盖以下四个终端市场:汽车;工业电力与能源;工业自动化、物联网和人工智能;个人电子、通信设备和计算机外设。目前的区域销售和营销组织保持不变。

  据最新一季财报数据,英飞凌营收37亿欧元,意法半导体42.8亿美元,两大巨头业绩皆是同比下滑且低于市场预期,下季财测也受整体需求和市场库存影响,如今先后宣布重组销售和产品部门的举动,既是积极应对市场变化的体现,也是对复杂波动环境的战略部署。

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