苹果重夺智能手机销冠宝座,上季度iPhone销售近8000万部!

Release time:2021-02-24
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Gartner最新数据显示:苹果在去年第4季度,售出了约7990万部iPhone,这是苹果公司自2016年第4季以来,首次拿下全球智能手机销冠的宝座。

Gartner数据显示,2020年第四季度,苹果智能手机销量占全球智能手机总销量的20.8%,三星占16.2%,小米占11.3%,OPPO和华为分别占8.9%。值得注意的是,在过去一年里,华为受美国政府制裁的影响,其智能手机的出货量大幅下降,从而导致销量下跌,该趋势在去年第四季度的表现较为明显。

另据调查显示,2020年全年,全球智能手机销量为13亿部,与2019年同期相比减少了12.5%。虽然三星智能手机在去年第四季度的业绩被苹果超越,但放眼2020年整个年度,三星仍是年度销售冠军,约占全球智能手机18.8%的市场份额,苹果则占14.8%的份额。

对此,Gartner的分析师指出,去年第四季度苹果智能手机的销量增长了15%,主要得利于5G手机的兴起,数百万5G潜在用户在换机潮中选择了iPhone 12。该分析师还推测,这个趋势或将会持续到2021第一季度甚至更久,这将意味着,苹果智能手机的销量还会不断增长。

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