ARM Unveils New AI Group

Release time:2017-10-27
author:Ameya360
source:Rick Merritt
reading:1124

  A new machine learning group at ARM will create accelerator cores, blocks for its CPU and GPU cores and software to tie it all together. Exactly what the group will deliver and when remains under covers.

  Analysts suggest ARM could be as much as three years behind products from rivals such as Cadence, Ceva and Synopsys. ARM counters it’s still early days for emerging markets where software is rapidly evolving, and lots of AI tasks are already running on its exiting cores.

  ARM declined to share the number of people or budget for the group, run by ARM fellow Jem Davies, best known for a decade working on ARM’s media blocks. Rene Haas, president of ARM’s intellectual property group, defined it simply as “a big team in hardware and software.”

  “It’s clear we will do [machine learning] in CPUs, GPUs and special purpose cores, but we are not announcing anything yet,” Davies said in a brief one-on-one after a press event at the ARM Tech Con here.

  Davies defines himself as “the special purpose computing guy” at ARM. Officially, he had been focused on computer vision until the new group was created a few weeks ago.

  Both Davies and Haas made the case AI is still in its early stage and may be overhyped.

  “Workloads change. [Neural nets are] just another workload. In various descriptions they are becoming the new black,” Davies said, pointing to a varied history of specialized hardware.

  “Java byte codes came and went, MP3 decode at sub-milliwatt power had a lifetime. MPEG looked like it would be general purpose, but trade-offs drove it to being a specialized chip. It’s early days,” he said.

  ARM could be as much as three years behind its competition in silicon for machine learning, said Linley Gwennap, principal of the Linley Group.

  “They don’t have anything close to Cadence, Ceva and Synopsys. Each of those companies has different ways of approaching machine learning,” added Mike Demler, a Linley Group analyst who just helped complete a report on the area.

  Nvidia recently added multiply-accumulate arrays to its Xavier GPU, Demler noted. A year ago, rival Intel rolled out a road map based on technology it acquired from Nervana for training and Movidius for inference jobs. However, Gwennap noted Intel has yet to disclose specifics about its chips based on Nervana’s technology.

  Meanwhile at least a dozen semiconductor startups have been funded to pursue some form of AI. More than 20 software frameworks are in flight. ARM already has a machine learning library that will continue to be the basis for how its chips interface with the libraries.

  Tuesday a designer of ASICs for bitcoin mining announced a machine learning accelerator. Chips like Google’s TPUs, already in a second generation, typically pack lots of memory around arrays of multiply-accumulate units.

  “Its such early days that its not clear what will win. We are putting a lot of resources on it, but leaving our options open,” said Haas.

  The machne learning group was the big new thing out of a receent corporate reorg at ARM that created some new busienss units matrixed with central engineering teams, said Mike Muller, ARM’s chief technologist, in an interview with EE Times.

  “Machine learning was the one thing we pulled out [in the reorg] as a seperate technology group. It cuts across all these lines of business in some way, and we knew we didn’t want it submerged into the enginneering pool that’s split across -M and -A and GPU cores. Theres enough to pull together [in machine learning] for one group,” Muller said.

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AMEYA360:Arm’s Gambit Could Rattle Relationships
  In anticipation of one of the biggest IPOs of the year, Arm is changing its licensing model and developing its own mobile processors — moves that are being contested by some of its biggest customers and device makers and will dramatically shift market dynamics and the supply chain.Arm’s Gambit Could Rattle Relationships.  Almost all smartphone and tablet vendors currently use Arm-based processors for their devices, purchasing them from Qualcomm, MediaTek, Samsung, and HiSilicon. Currently Arm collects a licensing fee for each chip manufactured.  Instead of licensing its technology to semiconductor companies such as Qualcomm and MediaTek, collecting around 1 percent to 2 percent of the chips’ selling price, Arm wants to collect a percentage of the devices’ average retail value. According to some sources, Softbank and Arm are trying to collect a substantial share of the revenues of mobile device vendors.  Arm’s clout in the mobile market is considerable. Last month, Arm’s owner Softbank released its 2023 financial report highlighting the increase of Arm’s technology adoption across the entire computing ecosystem, including mobile, gaming, automotive, and billions of microcontrollers.  At the same time, Softbank’s financial report acknowledged that a principal risk to Arm’s business was the “significant concentration” in its customer base. In 2022, 86 percent of its revenue came from the company’s 20 biggest customers, so “the loss of a small number of key customers could significantly impact the group’s growth.”
2023-04-25 11:22 reading:1832
Arm Grabs Stream for IoT Services
Arm acquired Stream Technologies (Glasgow) in an effort to grow a business in paid services for devices on the Internet of Things. The move comes as the IoT is still in an early stage but widely seen to have huge potential with services expected to be one of its hottest sectors.Stream, a private company founded in 2000, claims that its connectivity management software and services are used by 770,000 devices carrying 2 terabytes of traffic daily. Though mainly focused on cellular, its offerings are network-agnostic, also supporting LoRa and satellite nets carrying IP and non-IP data.Stream serves a wide variety of applications including asset tracking, smart meters, and the U.K.’s National Rail system. Its services include support for billing and the so-called embedded subscriber identity module (eSIM), a software-based cellular ID. Earlier this year, Arm rolled out software that it called Kigen OS to enable eSIM on its cores.Arm will integrate Stream’s products into its nascent Mbed IoT services. Arm did not disclose how much it paid for Stream, the size of Stream’s revenues, or the size of its own nascent IoT services business.The deal is likely one example of how Arm is reaching far beyond the processor core sector that it dominates with encouragement from its new owner, Softbank. Arm already works with IBM to connect IoT deployments to the IBM Watson Cloud and plans other such deals.“We will build out and monetize cloud services and partner to make an open environment,” said Hima Mukkamala, general manager of Arm’s IoT Cloud Services group.IoT services are “the carrot that everyone chases,” said Christopher Rommel, vice president of embedded research at market watcher VDC Research Group, Inc.Although Rommel hadn’t heard of Stream prior to the acquisition, he was bullish on the deal.“Arm is well-positioned for this with its channel in software and tools. The challenge is walking the line between offering its own services and those of partners. It makes sense for them to go after services, but it’s a complex and crowded space.”Arm’s effort in IoT software and services started in 2013, when its acquired Sensinode. The startup had software that Arm offered for free as the Mbed OS supporting popular web scripting languages. But users called for better real-time determinism and support for the C language, so Arm reworked Mbed OS around the RTX kernel of Kiel, he said.Since then, Arm has added various services to its portfolio, planting seeds for an IoT market that’s still in its infancy.One survey showed that most end users are still 1 to 5 years away from deploying IoT. Source: VDC Research.The overall IoT market is “not where I would have hoped it would be five years ago … but there are more rollouts and real work happening; the next level is moving beyond experiments,” said Rommel.“IoT is just beginning to get off the ground,” said Nigel Chadwick, CEO of Stream. “It’s an amazing opportunity going forward.”“What’s exciting to us is the volume we see from customers … I’m starting to see [deployments] going beyond pilots,” said Mukkamala of Arm. “We sold 100 billion cores in the last 25 years and expect to sell the next 100 billion in the next five years into things like smart meters, where customers want an end-to-end solution.”
2018-06-14 00:00 reading:1260
ARM Offloads Chinese Joint Venture Stake
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2018-06-08 00:00 reading:1154
Arm Targets Laptop Performance
Arm announced a new mobile CPU core that it said can deliver performance within 10% of Intel’s latest Skylake chips. Analysts praised the architecture’s leap forward but said that they doubt Arm will take a significant share of today’s x86-based notebooks.The Cortex-A76 arrives in tandem with new Mali G76 GPU and V76 video cores. All three are expected to appear in premium smartphone SoCs before the end of the year.The A76 marks a full redesign for mobile systems, packing up to 2-Mbytes L2 cache, 4-Mbytes L3, and running at more than 3 GHz in a 7-nm node. It aims to deliver 90% of the Specint2006 performance of an Intel mobile Skylake chip with one-fourth the area and half the power — or roughly the same performance in thermally constrained systems.“We’re looking to close the gap with Intel … this marks the first step in a new family, and it’s the biggest leap we’ve taken in our roadmap,” said Mike Filippo, an Arm fellow and lead architect for the A76.Compared to an A72 core at 10 nm, a 7-nm A76 should deliver 35% more performance or use 40% less power. That’s a step up from 15% to 25% increases that Arm typically delivers with annual core upgrades. In its day, the A72 delivered about 75% of the performance of Intel’s mobile Broadwell processors.The comparisons are based on CPUs running at similar frequencies. Arm acknowledged that Intel’s chips typically support higher frequencies than Arm’s cores. Although TSMC announced a 4-GHz A72 test chip, few SoC makers are expected to push their designs to such extreme speeds.Arm is preparing a separate core for wired servers and networking gear. The A76 aims to expand Arm’s dominance in smartphones into laptops with 4+4 A76/A55 configurations sporting large caches.“We think you’ll see meaningful volumes in laptops,” said Filippo, but some analysts disagree.Arm-based notebooks lack differentiation, said Bob O’Donnell of Technalysis Research. They offer slightly less performance and about the same price as x86 systems. Although the Arm portables sport longer battery life and often build in cellular modems, O’Donnell doubts that those factors will sway many buyers.That said, Asus, Hewlett Packard, and Lenovo announced Arm-based notebooks running Windows 10 on Qualcomm’s Snapdragon SoC. To date, Qualcomm has been the leading proponent of such designs.With its Cortex-A76, Arm removed performance bottlenecks and optimized features across its mobile core architecture. Click to enlarge. Images: Arm.With its focus on small, low-power cores, Arm will get more benefit from next-generation process technologies than rival Intel, traditionally focused on driving up data rates. Arm claims that the latest 7-nm nodes will only deliver 2% to 3% more speed than the 16-nm node.“There hasn’t been much frequency benefit at all since 16 nm … wire speed hasn’t scaled for some time,” said Peter Greenhalgh, an Arm fellow and vice president of technology.In graphics, the new Mali G76 is the latest high-end implementation of Arm’s Bifrost GPU architecture. It delivers at 7 nm an estimated 50% overall improvement compared to the existing G72 made in a 10-nm process.The G76 can be configured with up to 20 shader cores and an L2 cache configurable from 512 Kbytes to 4 Mbytes. Each shader sports three execution engines.Arm enhanced both the A76 CPU and G76 GPU for machine-learning tasks even though it is about to roll out its first AI-specific cores. The shotgun approach stems in part from Arm’s belief that it’s still early days for what’s likely to be a wide diversity of AI applications needing a variety of implementations.Deep-learning tasks will run four times faster on the A76 and 2.7 times faster on the G76 compared to existing Arm cores. “We are enabling machine learning on everything … as the size of workloads grows, people will move some jobs to GPUs and CPUs for inline work,” said Alex Chalfin, a senior principal graphics architect for Arm.In video, the Mali-V76 improves 4K performance and, running at 800 MHz, can decode a single 8K video stream at 60 frames/second. A next-generation design will support 8K60 encode.The 8K support is initially geared for VR headsets displaying 4K video to each eye. 8K content is not expected to be generally available until 2020, when Japan streams the Summer Olympics in the format.Overall, Arm expects that the A76 will deliver a 35% performance boost over the existing A72 core. Click to enlarge.Overall, “each new core offers significant upgrades for premium smartphones … and Arm’s Dynamiq architecture makes it easier to drop one or two Cortex-A76s into a cluster with the little A55 cores to boost performance in mid-range phones as well,” said Mike Demler, analyst for the Linley Group.“As for the VPU, Arm doesn’t have a display processor core yet to deliver 8K output, but I think there won’t be much of a market for that for a few more years,” he added.Test chips have been taped out for all of the new cores using RTL that Arm shipped about a year ago. Production silicon from SoC customers is eventually expected to span 12-, 7-, and 5-nm nodes.
2018-06-01 00:00 reading:1236
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